Ten Tips to Pay-Per-Click Success! Pay-per-click search engines, or pay-for-position search engines, are a highly effective and inexpensive way to attract targeted traffic to your website. Often you can buy this search engine traffic for as little as 1 or 2 cents per click. Here a a few tips below, Contact Us for a proffessional evaluation for cost effective success in Pay-Per-Click Advertising. Focus on an item or category that you want to promote. Promoting your entire store will be more expensive and get you less targeted traffic. Instead of promoting your gift store, choose a subcategory like "DVD Players" and promote that. You will have less competition in bidding for very focused keywords and a higher likelihood of reaching really interested customers. Find out what the traffic is like for your desired keyword. Most pay per click search engines have a page where you can see what how many times a keyword was searched for in the previous month. An example can bee seen at the Goto search engine by going to http://inventory.go2.com/inventory/Search_Suggestion.jhtml. Strategize before placing your bid. When you search on a keyword, you will see what each advertiser is paying for their position. Remember you don't always have to be first. If one advertiser is paying $0.12 for the second position and the third advertiser is paying $0.02, you can get third place for only $0.03. Write interesting copy. The headline and copy of your text are your one shot at getting customers interested. You want to tell them what you are promoting and why they should visit your site. Remember the goal is interested customers, not just anybody. Use Coupons and Rebates. Give your potential customers an added incentive by letting them know about any coupons or rebates that may be available in your store right now. Remember to include deadlines and maximum discount or minimum purchase info. Bid on more than one keyword. You catch more fish with a net than you do with a single line. You can often get great, targeted clicks for only a penny or two if you bid on less popular but relevant keywords. If you take the time to bid on a few words a day, you'll have a powerful, inexpensive campaign running within a few weeks. Don't forget to try it out at more than one Search Engine as well. Obey relevancy rules. All the Pay-per-click search engines have rules concerning how relevant keyword bids are. Generally, you cannot bid on keywords that have nothing to do with what they are linking to. In any case, bidding on words that are not related to your promotion is a bad strategy. It may result in clicks that you pay for, but that do not bring interested customers. Check your Reports. Each pay-per-click service offers reports. These will tell you how well each keyword is driving traffic. You can then fine-tune your efforts by changing the value of your bids or adding and deleting keywords. Check your keyword position regularly. Do a lookup on your keywords regularly. If you have picked popular words, you will notice that your bids will change position as others bid on them as well. Expect results that match your effort. If you take a little extra time to apply the points above, you should see good results based on efforts. Remember that pay-per-click search engines (like all Internet marketing efforts) are like fishing. You must cast hundreds of times to get one fish. So be patient and realize that pay-per-click is a time-tested approach that gathers customers at a low cost.