POSITIONING ON MAJOR SEARCH ENGINES Commercial web sites are designed to attract customers, maintain customers and to generate business. In short, the web site needs to be easily found and used by large numbers new and existing customers. Major Search Engines, like AOL, MSN, Yahoo, Alta Vista, Hotbot, Open Directory, etc, afford the best opportunities to achieve this end. Persons desiring information most often seek out the major search engines as their "Internet library cards." Getting registered and indexed on these engines is crucial for any firm desiring to do business on the Internet. However, with millions of other commercial sites and competitor sites also being registered and included, Positioning on each search engine, under targeted keywords and keyword phrases, becomes of paramount importance. If the web site is registered, but placed too far down on the list under various keywords, the site has little chance of being found. Positioning is a very technical art and requires extensive knowledge of Search Engine characteristics and indexing rules (algorithms), monitoring, time, patience and frequent site modification and repairs. Most often, it is a subject best left to the experts. Positioning is dynamic. The indexing rules change quite frequently, so technical changes to the site may be warranted from time to time if positions slip. !nsight Commerce excels in the field of web site positioning and successfully represents dozens of clients in their desire to do business on the Internet. Our clients continue to realize significant improvements in their web site marketing activities. We are helping them convert their web sites investment into profit